A look at the "fin-influencer" boom, as digital banks and fintech startups increasingly experiment with influencer marketing (Isabel Woodford/Sifted)
Isabel Woodford / Sifted:
A look at the “fin-influencer” boom, as digital banks and fintech startups increasingly experiment with influencer marketing — The earliest examples of ‘fin-influencing’ go back to 2017, when Loot paid several Instagram bloggers to promote their Monzo-esque student card.
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