Updated 11/06/20: Apple has sent out invitations for its next special event, to be held on November 10 at 10:00am pacific time.
Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.
There’s also WWDC, Apple’s Worldwide Developer Conference, a multi-day event in the middle of the year focused on sessions for developers, helping them make the most out of the latest Apple tools and products. It kicks off with a big keynote that serves to announce new products (typically the latest versions of iOS and macOS, as well as a few hardware products).
Here’s a list of the events we expect Apple to hold in the remainder of 2020, and what we expect the company to announce at each one. We’ll update this list throughout the year as we get a clearer picture of when Apple will take the stage and what it will announce.
One More Thing (Apple Silicon macs)
Apple’s last event for 2020 (probably) will come on November 10 at 10am pacific time.
Dubbed the ”One more thing” event as per the Apple invitation, it is widely assumed to be the introduction of Macs with Apple silicon in place of Intel or AMD chips.
Apple first detailed its transition from Intel CPUs and GPUs (and AMD GPUs) to macs that use chips of its own design back at WWDC. It’s a huge undertaking that will require changes to Mac software, but will ultimately allow Apple full control over the Mac roadmap, allowing the company to produce more innovative computers.
At the time, Apple did not reveal any specifics about the first Macs with Apple silicon; neither the Macs themselves nor the Apple-designed chips they’ll use were revealed. The company only said that the first Macs with Apple silicon will come by the end of the year, and that a complete transition of all Macs will take about two years.
It is widely expected that the first Macbooks with Apple silicon will feature familiar designs and use chips that are derived from the design of the A14 found in the iPhone 12 and iPad Air.
Apple may yet announce other products during the event, like AirTags or an update to the iPad Pro.
Awards and honors
Apple has given out app awards for years, but 2019 was the first time there was an actual ceremony for such. The Best of 2019 app awards were held at small event in New York, with mostly the nominated developers and some press in attendance. It was not streamed online.
Also for the first time in 2019, Apple held an awards ceremony for Apple Music. There was a live-streamed performance by Artist of the Year Billie Elish as part of it, the event as a whole was kept mostly to the music industry.
At WWDC, Apple presents its Apple Design Awards. Awards are presented to developers for outstanding artistry, technical achievement, user interface and application design.
Now that Apple has set a precedent with such events, it seems likely to continue in 2020. The only question is whether they will continue to be mostly subdued, industry-specific events or whether it will seek a larger audience.