Home » future gadgets » How Digital Advertising Alliance's AdChoices tool, which launched in 2010 to let users opt out of personalized ads, is undermined by its cookie-based approach (Aaron Sankin/The Markup)
How Digital Advertising Alliance's AdChoices tool, which launched in 2010 to let users opt out of personalized ads, is undermined by its cookie-based approach (Aaron Sankin/The Markup)