How Digital Advertising Alliance's AdChoices tool, which launched in 2010 to let users opt out of personalized ads, is undermined by its cookie-based approach (Aaron Sankin/The Markup)
Aaron Sankin / The Markup:
How Digital Advertising Alliance’s AdChoices tool, which launched in 2010 to let users opt out of personalized ads, is undermined by its cookie-based approach — Let’s just say it leaves a lot to be desired — Last year, while reporting a story about how the digital advertising industry burrowed …
