Retailers are using employee influencers on TikTok to garner organic reach, compensating them according to leaderboards built into employee advocacy platforms (Michael Waters/Digiday)
Michael Waters / Digiday:
Retailers are using employee influencers on TikTok to garner organic reach, compensating them according to leaderboards built into employee advocacy platforms — Brands and retailers are desperate to get their employees to post on TikTok. — Last week, GameStop encouraged store workers …
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