These astounding images celebrate remarkable female photographe


(Pocket-lint) – Hasselblad, the world-renowned camera brand is celebrating incredible female photographers with Hasselblad Heroines which casts a spotlight on talented creators from around the world. 

The company has been doing this for the last few years and this year the company is highlighting the work of eight photographers.

Anja Niemi/Hasselblad

Anja Niemi – the fine artist

Anja Niemi is a fine art photographer who uses staged images to tell a visual story. 

This highlighted image was chosen as part of the Hasselblad Heroines spotlight for the artist. It comes from a series of photos taken in 2018 called “She could have been a cowboy”

This selection of images gives a curious view of a fictional world where a female cowboy appears as the focus of the art yet never looks at the camera. Remaining aloof and mysterious in a truly curious way. 

Isabella Tabacchi/Hasselblad

Isabella Tabacchi – the landscape photographer

Isabella Tabacchi is a landscape photographer who hails from Northern Italy. Her award-winning images have gained high praise and it’s easy to see why. 

Tabacchi says she “expresses her emotions through capturing the magic of the scenery she explores.”

The result is a wonderful collection of visually astounding images where the artist has used leading lines, natural frames and foreground elements to craft incredible photographic views of our world. 

Katerina Belkina/Hasselblad

Katerina Belkina – Hasselblad Master in Fine Art

Katerina Belkina is a Russian fine artist who crafts amazing works with both photography and digital painting. 

She was previously nominated for the Kandinsky Prize and won the Hasselblad Masters Prize too.

Her work is a fascinating mix of self-portraits with various techniques employed to explore human emotion and tell a story through the medium of photography. 

Alissa Ashley/Hasselblad

Alissa Ashley – portrait photographer

Alissa Ashley is a Los Angeles-based self-taught portrait photographer. 

She tells an interesting story about her journey into photography:

“My interest in the arts began at a very young age beginning with drawing and gradually shifting to makeup after watching my mom apply hers every morning because I was so fascinated by the transformative element. Unbeknownst to me, that interest in makeup would lead me into a successful career on Youtube as a beauty influencer which I’ve been for the last 5 years. I am now at a stage in my career where I feel comfortable shifting my focus to another medium that I’ve always been in love with which is photography. I specialize in portrait photography, and also have a passion for macro & product photography.”

That interest in makeup has seemingly transferred nicely into photography where the composition of the shot helps to show off the beauty of the subject. 

Flóra Borsi/Hasselblad

Flra Borsi – the fine art photographer

Headlining the Hasselblad Heroines is Flóra Borsi, a Hungarian fine art photographer who uses clever photographic manipulation to create unusual and surreal portrait images

Hasselblad Heroines explores more about that unusual touch:

“…Flora uses her own life, memories, and emotions to execute stunningly peculiar images featuring her as the main subject. Flóra plays with the relationship between body and self, reflects on the fragility of the human psyche and raises questions of female representation in art in her captivating creations.”

Jillian Edelstein/Hasselblad

Jillian Edelstein – portrait and documentary photographer

Jillian Edelstein is a South African photographer living in London who has well over 100 of her images in the National Portrait Gallery collection.

She started her photography career as a press photographer in Johannesburg, South Africa before later moving into portrait photography. 

Her images have appeared in multiple international exhibits including the The Royal Academy, OXO Gallery in London, Sothebys, Les Rencontres Internationales de la Photographie in France and more. 

Her work has also been featured in multiple publications including The New Yorker, The New York Times Magazine, The FT Weekend Magazine, Vanity Fair and many more besides. 

Nina Welch-Kling/Hasselblad

Nina Welch-Kling – street photographer

On the streets of New York City, Nina Welch-Kling paints a very different picture with street photography who captures eye-catching views of people, buildings and her surroundings as she explores the city streets.  

Her work makes fascinating use of light and shadows to create curious and visually pleasing photographs everyone can enjoy. 

Andrea Zvadova/Hasselblad

Andrea Zvadova – beauty and portrait photographer

Andrea Zvadova is another London-based photographer. Her work celebrates unusual beauty, diversity and uniqueness. 

As you can imagine, that means a wide-range portfolio of some impressive portrait images of all manner of intriguing human beings. 

Natalia Evelyn Bencicova/Hasselblad

Natalia Evelyn Bencicova – 2016’s Hasselblad Master

Natalia Evelyn Bencicova is another Hasselblad Heroine with the ability to create some intriguing works of art.

She composes narrative-based images which blur the lines between reality and her imagination. 

With washed-out colours, symbolic imagery and controlled composition she magics up some really interesting and eye-catching art. This even resulted in her becoming Hasselblad Master in 2016.

Bára Prášilová/Hasselblad

Bra Prilov – conceptual photographer

Bára Prášilová is a surreal and conceptual photographer with an eye for the weird, absurdly humorous and slightly magical. She puts a lot of effort into her work, with custom props, costumes and a heck of a lot of planning. 

The result of all this is a range of curious artworks that really raise an eyebrow or two. In 2014, she was named Hasselblad Master in the fashion and beauty category and it’s easy to see why

Chiara Zonca/Hasselblad

Chiara Zonca – fine art and landscape photographer

Chiara Zonca left London for the much less urban scenes of Vancouver to get closer to nature. She’s taken that opportunity to create some magnificent landscape photography and brilliant works of art. 

She takes inspiration from unpredictable areas of the landscape to create unusual views and fantastic photos too

Julia Fullerton-Batten/Hasselblad

Julia Fullerton-Batten – fine art photographer

Julia Fullerton-Batten is a fine art photographer with more than a decade in the field. She’s been involved in major projects and has received a number of prestigious awards, including becoming a Hasselblad Master in 2008. 

Her work uses unusual locations, creative settings and covers controversial subjects with imagery that begs the user to look closer to and question what they’re seeing. 

Tina Signesdottir Hult/Hasselblad

Tina Signesdottir Hult – fine art photographer

Tina Signesdottir Hult is another Hasselblad Master who specialises in fine art, portraits and conceptual art.

She’s self-taught and prides herself on never using a flash, but instead relying on natural lighting to get the best results. 

Her portraits capture the fragility and vulnerability of the subject and their complexities too. 

Maria Svarbova/Hasselblad

Maria Svarbova – portrait photographer

Maria Svarbova is a portrait photographer whose style departs from the norm and experiments with space, colour and atmosphere.

She describes her work with better words than we could:

“The atmosphere that’s depicted through a palette of pastel colors and overexposed tones transports the viewer into a sterilized world in which the characters have chosen to give up any kind of emotional extravagance that might unmask them. My photos are minimalistic but also futuristic.”

Anna Devís/Hasselblad

Anna Devs – creative photographer

Anna Devís is a trained architect whose passion for creative photography has lead to some interesting images that are a far cry from traditional architecture photography. 

The resulting works feature an unmistakable style and boast plenty of fun too. 

Writing by Adrian Willings.



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